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Dec 21, 2024
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MKT 316 - Marketing Strategy (3 units)
Understanding the role of strategic decision making in the marketing function that allows organizations to reach their objectives through successful market and customer identification, product development, marketing communication, and pricing implementation.
Prerequisite(s): MKT 210; Business major or minor.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. articulate the role of marketing management in the execution of the marketing concept.
2. think critically about marketing strategy through class discussions and course assignments.
3. discuss the role that marketing strategies play in reaching organizational objectives.
4. apply basic marketing analytical tools to gain customer insight and develop marketing strategies.
5. critically assess and analyze the practice of marketing management and the strategic decisions that marketing managers are faced with.
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