University General Course Catalog 2021-2022 
    
    Jul 17, 2024  
University General Course Catalog 2021-2022 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.

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MKT 600 - Marketing Research

(3 units)
Basic research techniques, survey techniques, sources of marketing information, criteria for evaluation of research studies, and practical experience in making marketing research studies.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. apply quantitative reasoning and statistical analysis methodologies to understand and solve problems.
2. engage in systematic research processes, frame questions, read critically, and apply observational and experimental approaches to obtain information.
3. determine the scope and direction of research conducted.
4. use various statistical techniques.


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