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Sep 07, 2024
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MKT 600 - Marketing Research (3 units)
Basic research techniques, survey techniques, sources of marketing information, criteria for evaluation of research studies, and practical experience in making marketing research studies.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. apply quantitative reasoning and statistical analysis methodologies to understand and solve problems.
2. engage in systematic research processes, frame questions, read critically, and apply observational and experimental approaches to obtain information.
3. determine the scope and direction of research conducted.
4. use various statistical techniques.
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