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Dec 21, 2024
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MKT 656 - International Marketing (3 units)
Marketing structure and policies employed in export and import trade. Consideration of legal, cultural and economic factors in marketing abroad.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. identify and analyze the complex elements of different societies around the world in relation to their history, values, politics, economy, or beliefs and practices and how each of these are important in a commercial context.
2. describe how attitudes, beliefs, values, religion, aesthetics, dietary preferences, language, and communication shape the perceptions and viewpoints of different cultures and groups outside of the United States.
3. apply different theories of cultural difference to better understand how marketing globally impacts culture.
4. demonstrate in class lectures, group projects, and writing assignments in understanding of how cultural difference valued and create societal fairness.
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