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Oct 18, 2024
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MKT 695 - Advanced Marketing Management (3 units)
Application of marketing principles and methods to case problems, merchandising, distribution channels, brand policy, planning and administering sales programs and the like.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. develop and conduct an in-depth analysis of firms, competitors, markets and environmental factors affecting businesses performance.
2. determine marketing objectives, choose target market and develop marketing mix strategies.
3. analyze and interpret marketing metrics.
4. identify factors that lead to sustainable competitive advantage.
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