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Dec 21, 2024
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MKT 641 - Distribution Systems (3 units)
Theory, principles and channel implications of wholesale and retail distribution; factors affecting channels; physical distribution.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. describe marketing channels in terms of managing the process.
2. explain the importance of relationship, cooperation, and trust in Business-to-Business interactions.
3. evaluate the nature of channel conflict and power.
4. examine and describe the nature of communication and influence strategies in marketing channels.
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