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Dec 26, 2024
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JOUR 642 - Advanced Strategic Communications (3 units)
Strategic communications principles and techniques applied to advertising and public relations. Solving an actual client’s problems, using strategic thinking, qualitative research, and marketing data.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. build skills at developing a strategic communications campaign for a business or other organization.
2. use project management and teamwork skills by creating a communications campaign.
3. develop verbal and written communication skills for advertising, public relations and social media channels.
4. relate ethical standards to the practice of strategic communications.
5. explain and apply multiple market research techniques to address problems faced by businesses or other organizations.
6. evaluate the tactics in developing a comprehensive local strategic communication campaign.
7. document group processes and make recommendations for modifications.
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