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Feb 08, 2025
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ENT 404 - Entrepreneurial Marketing (3 units) Learn marketing principles and operational marketing especially useful for startup businesses or for new products initiated from within existing businesses.
Grading Basis: Graded Units of Lecture: 3 Offered: Every Spring
Student Learning Outcomes Upon completion of this course, students will be able to: 1. demonstrate an understanding of how to brand a business. 2. evaluate an outside brand and present findings and recommendations. 3. plan and execute basic marketing principles for a startup.
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