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Apr 14, 2026
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University General Course Catalog 2021-2022 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.
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ENT 404 - Entrepreneurial Marketing (3 units)
Learn marketing principles and operational marketing especially useful for startup businesses or for new products initiated from within existing businesses.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. demonstrate an understanding of how to brand a business.
2. evaluate an outside brand and present findings and recommendations.
3. plan and execute basic marketing principles for a startup.
Click here for course scheduling information. | Check course textbook information
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