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Dec 26, 2024
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JOUR 640 - Advanced Media Production Studio (3 units)
Conceptualize, pre-produce, produce, and post-produce a body of professional-quality, multi-platform audiovisual pieces for the promotion of determined goods, services or causes. Work in a crew setting, collaborating in micro-groups while forming part of a larger hierarchy of production.
Maximum units a student may earn: 6
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. design, plan, and produce professional-grade scripted media, from conception through delivery, using industry-standard best practices.
2. demonstrate the proper use of professional media production equipment throughout the three phases of production.
3. organize the required resources, steps, processes, and stakeholders to successfully carry out the production of professional-grade scripted media.
4. critically examine the relation between the praxis of scripted media production and strategic communication goal.
5. demonstrate fluency in the overall design, coordination, and execution of a complex media production, effectively acting as its executive producers.
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