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May 14, 2024
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SPTM 740 - Fiscal Sustainability & Revenue Generation in Sports (3 units)
This course is designed to provide students with the fundamental principles of fiscal sustainability and revenue generation of a sports organization. Students will gain a solid foundation in budget management and forecasting, analytics and revenue generation.
Maximum units a student may earn: 3
Prerequisite(s): Sports Management, Graduate Certificate.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. develop and manage the budget of a sports organization.
2. identify revenue generation sources in the sports industry, as well as soliciting and stewarding revenue.
3. utilize analytics and demonstrate the importance of data and trends within a sports organization.
4. demonstrate understanding of the key elements of marketing and promotion in sports organizations.
Click here for course scheduling information. | Check course textbook information
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