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Dec 15, 2025
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University General Course Catalog 2021-2022 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.
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SPTM 720 - Leadership in Sport Management (3 units)
This course is designed to provide students with the fundamental principles of leadership in the sport industry. Students will gain a solid foundation in what it means to be a leader in sports, the management of a sports organization and its various management structures. Topics include leadership style, management, and structure; diversity and inclusion; communications and media relations; and current issues in sports.
Maximum units a student may earn: 3
Prerequisite(s): Sports Management, Graduate Certificate.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. describe the qualifications and competencies needed for becoming an effective sport leader/manager and the facets required to build a strong sports management team.
2. outline the key components of strategic planning in sports organizations, addressing ethical, policy, and compliance issues.
3. identify issues related to diversity and inclusion in the sports industry. Students will analyze and develop realistic solutions to diversity and inclusion issues for women, minorities, and LGBTQ persons in sports.
4. describe a sports communications plan (including social media, public relations, and crisis management) and will be able to demonstrate the importance of strategic communication to the success of a sports organization.
5. apply sports management knowledge to critically address current issues in sports organizations and analyze these issues by identifying problems and opportunities, conducting appropriate research, and developing realistic solutions.
Click here for course scheduling information. | Check course textbook information
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