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Jul 01, 2024
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JOUR 351 - Principles of Public Relations and Advertising (3 units)
The role of advertising, public relations, social media and emerging technologies in strategic communications. Focus on consumer research, tactics and planning.
Prerequisite(s): Journalism major or minor.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. summarize and evaluate basic consumer research techniques as applied to strategic communications.
2. develop verbal, written and visual communication skills.
3. use project management and teamwork skills by creating a strategic marketing communications plan.
4. develop your ability to analyze, discuss and apply current practices in advertising, public relations, social media and emerging technology marketing.
5. integrate various strategic communications tactics for effective campaigns.
6. relate ethical standards to the practice of strategic communications.
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