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Nov 29, 2024
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COM 395 - Crisis Communication (3 units) CO12
An analysis of effective and ineffective communication responses to crisis events in contemporary organizations.
Recommended Preparation: COM 113 .
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall - Odd Years
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. distinguish between crises and negative events.
2. identify types of contemporary organizational crises.
3. explain characteristics of a crisis, purpose of crisis communication, and components of crisis communication plan.
4. develop an ethical and effective crisis communication plan.
5. present a crisis communication plan for a specific audience.
6. conduct a crisis communication interview.
7. compare and apply different ethical theories to crisis communication contexts.
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