JOUR 446 - Crisis Communication

(3 units)

Advanced study of the theory, nature, and forms of effective communication to different target audiences before, during, and after crises.

Prerequisite(s): JOUR 351; JOUR 361; JOUR 441 or JOUR 442; Journalism major.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. build advanced professional writing and presentation techniques.
2. demonstrate enhanced project management and teamwork skills at a professional level.
3. recognize, position and develop messages at a professional level for strategic communications channels.
4. developing skills in managing issues and communicating during a crisis.
5. apply multiple market research techniques to address problems faced by national or regional businesses or other organizations.
6. relate ethical standards to the practice of strategic communications.

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