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Apr 25, 2024
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University General Course Catalog 2015-2016 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.
Marketing, B.S. in Bus. Ad.
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 Return to: Degrees Offered
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Description
The Marketing program, part of the Managerial Sciences department of the College of Business, helps give students strategic insight into one of the most vital components of modern business. Students will be able to help companies and organizations identify customers, develop advertising campaigns, conduct business development research, and explore new avenues of brand promotion. Marketing is both a social and managerial process. It is how individuals and groups obtain what they want through creating, offering, and exchanging products of value with others.
Graduation Requirements
| Total Units |
120 |
| Cumulative GPA |
2.0 |
| University GPA |
2.0 |
| Major GPA |
2.0 |
| Residency Requirement |
30 Upper-Division Units at UNR |
| Major Residency Requirement |
15 Upper-Division Units in the major at UNR |
| Upper-Division Requirement |
40 Upper-Division Units |
| Half Program Units/4 Year Institution |
60 Units |
I. University Core Curriculum Requirements (36-43 units)
NOTE: Refer to the Core Curriculum chapter of this catalog for information regarding the “Core English and Math Completion Policy”. A. English (3-8 units)
Refer to the “English” section of the Core Curriculum chapter in this catalog.
NOTE: Students who place in ENG 102 are not required to complete ENG 101 . Students who do not take ENG 101 are required to compensate for these units by taking non-business electives. B. Mathematics (3 units)
Refer to the “Mathematics” section of the Core Curriculum chapter in this catalog. - MATH 176 - Introductory Calculus for Business and Social Sciences (3 units)
NOTE: Students who take MATH 126 in preparation for MATH 176 can apply these units toward non-business electives.
In regards to MATH 128 and above sequencing rules in effect for many Math courses prohibit students from earning credit for a lower numbered Math course after receiving credit for a higher numbered Math course. Sequencing rules are included in the courses descriptions of applicable courses.
C. Natural Sciences (6-8 units)
Refer to the Natural Sciences (Group A) section of the Core Curriculum chapter in this catalog.
Refer to the Natural Sciences (Group A or B) section of the Core Curriculum chapter in this catalog. D. Social Sciences (3 units)
Select one of the following courses: E. Fine Arts (3 units)
Suggested course for Marketing students: F. Core Humanities (9 units)
Refer to the “Core Humanities” section of the Core Curriculum chapter in this catalog. G. Capstone Courses (6 units)
II. Additional College Requirements (51 units)
A. Nonbusiness Course Requirements (6 units)
Select one social sciences course: (3 units)
Select one speech course:(3 units)
B. Pre-Business Core (24 units)
C. Upper-Division Business Core (21 units)
Select one writing course: (3 units)
III. Major Requirements (21 units)
A. Required Courses (12 units)
B. Three courses chosen from the following list: (9 units)
Select courses in consultation with your faculty advisor or department area coordinator. IV. Minor Requirements (0 units)
V. Electives (business or non-business) (5-12 units)
B. Second Year (27 units)
D. Fourth Year (30 units)
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