The Marketing Department offers a major in Marketing that aims to provide students strategic insight and practical tactics for one of the most vital components of modern business. Marketing students will acquire the knowledge and skill sets to identify and satisfy customer needs to help organizations achieve their marketing goals. The specific topics are broadly categorized into those of product, pricing, promotion and distribution strategies, evolving around the understanding of consumers. Students will also learn how to conduct marketing research, and apply modern marketing tools and strategies. We also offer a number of elective courses that fulfill more specific needs of our students.
Marketing is both a social and managerial process that helps companies to execute mutually beneficial exchanges with their customers. It is how firms create sustainable competitive advantage, superior value and enjoy long-term growth. Graduates entering into the workforce with the Marketing major are equipped with a strong foundation in business and the tools to build and execute a successful marketing plan for any sized business. Employment opportunities include marketing manager, media analyst, sales representative, purchasing agent, pricing analyst, brand manager, market research expert, logistics manager, operations supervisor, retailing manager and many others. Detailed description of employment opportunities can be found at http://www.careers-in-marketing.com.
Student Learning Outcomes
Students will be able to:
- demonstrate mastery of fundamental business knowledge and practices.
- possess analytical and critical thinking skills.
- effectively communicate within a business environment.
- use information technology to support business analysis and operations.
- recognize, evaluate and resolve ethical issues, both personally and organizationally.
- develop a global business perspective and will have the knowledge and skills to conduct business internationally.
Transfer to the University of Nevada, Reno
Use the transfer agreement and the degree planner (available by clicking at the top right of this page) to build your plan for graduation with your advisor. Course substitutions not identified on the transfer agreement require UNR advisor approval.
If a major-to-major transfer agreement is not available for your transfer institution, please check the General Core agreement if available. If neither is available, access Transferology to assist in your planning.
All students who are interested in graduating with a B.S. in Business degree in Marketing start by being declared as “pre-majors.” Pre-majors must complete Core Writing, Core Mathematics, the Pre-Business Core, and a total of 60 units before meeting with an advisor to declare the Marketing major. Students must declare their major before they may take any courses in the Upper-Division Business Core.
- Total Units | 120
- Cumulative GPA | 2.0
- University GPA | 2.0
- Major GPA | 2.0
- Residency Requirement | 30 Upper-Division Units at UNR
- Major Residency Requirement | 15 Upper-Division Units in the major at UNR
- Upper-Division Requirement | 40 Upper-Division Units
- Half Program Units/4 Year Institution | 60 Units
- Business Course Time Limit | Coursework used to complete College of Business and Major requirements must have been completed within the 10 years prior to the year of graduation.
I. Core General Education Requirements (24-30 units)
NOTE: Refer to the Core Curriculum chapter of this catalog for information regarding the “Core English and Math Completion Policy .”
Students in this major must meet all Core Objectives (CO1 through CO14). Courses satisfying Core Objectives are designated (e.g., CO9) in General Catalog curricula and course descriptions.
A. Composition & Communication; Critical Analysis & Use of Information (3-6 units) - CO1, CO3
B. Quantitative Reasoning (3-6 units) - CO2
C. Physical & Natural Phenomena (6 units minimum) - CO4, CO4L
Refer to the Core Curriculum chapter for a list of approved CO4/CO4L courses .
D. Cultures, Societies, & Individuals (3 units) - CO6
E. Artistic Composition, Interpretation, & Expression (3 units) - CO7
Refer to the Core Curriculum chapter for a list of approved CO7 courses .
F. History & Culture; Constitution (6 units) - CO5, CO8
Refer to the Core Curriculum chapter in this catalog.
II. Additional Core Requirements (0 units maximum)
Students must take courses that satisfy the following Core Objectives. Some or all of these Core Objectives may be satisfied in the Major Requirements (Section IV). Refer to the Core Curriculum chapter in this catalog.
A. Science, Technology & Society - CO9
B. Diversity & Equity - CO10
E. Capstone Integration & Synthesis - CO13
III. Additional College Requirements (57 units)
A. Pre-Business Core (21 units)
B. Nonbusiness Course Requirements (12 units)
Select one communications studies course (3 units)
Select two social sciences courses (6 units)
Select one writing course (3 units)
C. Upper-Division Business Core (24 units)
Economics course (3 units)
- Additional ECON course 300-499 level (3 units)
International Business course (3 units)
IV. Major Requirements (24 units)
A. Required Courses (12 units)
B. Marketing Upper-Division Electives (12 units)
Select courses in consultation with your faculty advisor or department area coordinator.
V. Minor Requirements (0 units)
VI. Electives (12-15 units)
VII. Recommended Schedule
Spring Semester (15-16 units)
Fall Semester (15-16 units)
Spring Semester (15 units)
Spring Semester (15 units)
Spring Semester (13-15 units)