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Nov 24, 2024
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MKT 456 - International Marketing (3 units) CO11
Marketing structure and policies employed in export and import trade. Consideration of legal, cultural and economic factors in marketing abroad.
Prerequisite(s): MKT 210 ; Business major or minor.
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes:
Upon completion of this course:
1. Students will be able to identify and analyze the complex elements of different societies around the world in relation to their history, values, politics, economy, or beliefs and practices and how each of these are important in a commercial context.
2. Students will be able to describe how attitudes, beliefs, values, religion, aesthetics, dietary preferences, language, and communication shape the perceptions and viewpoints of different cultures and groups outside of the United States.
3. Students will be able to apply different theories of cultural difference to better understand how marketing globally impacts culture.
4. Students will be able to demonstrate in class lectures, group projects, and writing assignments an understanding of how cultural difference valued and create societal fairness.
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