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Apr 29, 2024
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MKT 400 - Marketing Research (3 units)
Basic research techniques, survey techniques, sources of marketing information, criteria for evaluation of research studies, and practical experience in making marketing research studies.
Prerequisite(s): ECON 262 ; MKT 210 ; Business major or minor.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. apply quantitative reasoning and statistical analysis methodologies to understand and solve problems of marketing strategies.
2. develope questionnaires, use observational and experimental approaches to obtain information, analyzing data, interpreting and presenting research findings as part of their engagement with systematic research processes.
3. integrate, synthesize and apply knowledge of the relationship between businesses and society and other macro environments.
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