|
|
|
Dec 21, 2024
|
|
MKT 422 - Integrated Marketing Communication (3 units)
Development and evaluation of integrated communications programs utilizing promotional mix; management of brand messages for building relationships with customers and other stakeholders.
Prerequisite(s): MKT 210 ; Business major or minor.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. develop a comprehensive knowledge of the various elements of effective marketing communications programs, their individual characteristics, the synergistic relationships among them, and their place in the larger context of the business decision-making process.
2. recognize the various elements of the marketing communications mix and the appropriateness of use depending upon organizational objectives and characteristics of the target market.?
3. refine critical thinking about marketing communication problems through preparation for and class discussions of case studies, readings, and course assignments.
Click here for course scheduling information. | Check course textbook information
Add to Portfolio (opens a new window)
|
|
|