University General Course Catalog 2021-2022 
    
    Jul 14, 2024  
University General Course Catalog 2021-2022 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.

Add to Portfolio (opens a new window)

MKT 495 - Advanced Marketing Management

(3 units)
Application of marketing principles and methods to case problems, merchandising, distribution channels, brand policy, planning and administering sales programs and the like.

Prerequisite(s): MKT 316 ; Business major or minor.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. develop and conduct an in-depth analysis of firms, competitors, markets and environmental factors affecting businesses performance.
2. determine marketing objectives, choose target market and develop marketing mix strategies.
3. analyze and interpret marketing metrics.


Click here for course scheduling information. | Check course textbook information



Add to Portfolio (opens a new window)