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Sep 07, 2024
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MKT 495 - Advanced Marketing Management (3 units)
Application of marketing principles and methods to case problems, merchandising, distribution channels, brand policy, planning and administering sales programs and the like.
Prerequisite(s): MKT 316 ; Business major or minor.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. develop and conduct an in-depth analysis of firms, competitors, markets and environmental factors affecting businesses performance.
2. determine marketing objectives, choose target market and develop marketing mix strategies.
3. analyze and interpret marketing metrics.
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