BADM 726 - Personal Branding

(3 units)

Personal branding builds content and conversation around your professional value using principles of permission and inbound marketing and social media platforms as tools.

Prerequisite(s): Must be a degree seeking student in a business graduate program.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. develop an online personal brand.
2. create content that is searchable and shareable.
3. demonstrate ability to advise others on basic social media strategies.

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