GRC 410 - Typography III

(3 units)

Critically analyze and synthesize typography in the context of systems: advertising, signage, and branding. Typeface creation will be explored, using traditional, non-traditional, digital and analog approaches. Graphic Design majors must earn at least a “C”; majors may repeat GRC courses once.

Prerequisite(s): GRC 362. Co-requisite(s): GRC 400.

Grading Basis: Graded
Units of Laboratory/Studio: 3
Offered: Every Fall

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. synthesize research and critical evaluation skills and apply to their work.
2. analyze and integrate complex typographic systems involving industry standard protocol and software and implement into their work.
3. apply the manipulation of syntax, semantics, and pragmatics in relation to typographic problems into their design work.
4. evaluate and implement real-world design problems into their work and synthesize through research and experimentation.

Click here for course scheduling information. | Check course textbook information