BAN 703 - Information Visualization & Communication

(3 units)

This course explores how information is created from data using visualization methods. The course focuses on how visualizations are used to analyze data, discover patterns, tell a story, and provide persuasive evidence for business decision-making.

Prerequisite(s): BAN 701; BAN 702.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. describe how cognition is supported and affected through different information visualization methods.
2. design information visualization methods appropriate to support the goals and objectives of a particular application within an organization.
3. critique existing visualizations based on data visualization theory and principles.
4. use currently available business information visualization tools to create visualizations from large data sets.
5. explain the differences in information visualization for analysis versus communication.
6. identify the ethical issues surrounding the visualization of information.
7. present data with visual representations for a specific target audience, task, and data set.

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