JOUR 103 - Introduction to Media and Society

(3 units) CO6

Learn to observe, analyze and critique mass and networked media using principles grounded in the social sciences. Study how media are used to inform and persuade and strengthen your ability to use media critically.

Maximum units a student may earn: 3

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. describe the media ecosystem and distinguish similarities and differences between types of media, comparing content, platforms, ownership, intent and effects.
2. explain the research process and describe what constitutes numerical and qualitative evidence, inference and sound conclusions.
3. observe their own media usage and hypothesize individual-level effects using published research to inform their ideas.
4. explain and critique the role of media in democracy and community using social, economic and political theories and methods.
5. construct a simple research project about a particular media phenomenon, using an appropriate method to gather empirical evidence and an appropriate theory to guide interpretation.

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