MKT 210 - Marketing Principles

(3 units)

Objectives and policies of marketing managers as influenced by marketing institutions, the functions performed and consumer wants and needs in a diverse culture.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall, Spring, and Summer

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. describe the fundamental marketing strategy concepts of segmenting, targeting, positioning and differentiation.
2. describe the core components of the marketing mix – price, product, place and promotion – and common approaches to setting each as part of marketing management.
3. recognize basic marketing research tools and basic factors that affect consumer buying behavior and how they affect marketing.

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