Program Objectives/Student Learning Outcomes
a. Access – Increase participation in postsecondary education
The program aims at educating professionals in the PR and Advertising fields through providing theoretical frameworks of the disciplines, equipping them with contemporary skill sets, and individually guiding students’ projects. Additionally, this program will provide contemporary skill sets to students. Media analytics, measurements, PR and Advertising Law, cybersecurity, and leadership courses are specially designed classes to instill skillset education for the students.
b. Success – Increase student success
The program is designed to maximize student engagement. Students will initiate their projects from the first semester by taking Ethical Issues in media and media measurement. Toward the end of the project, the project advisor will guide students through the Final Portfolio project. During the process, each student will receive maximum attention from an RSJ advisor faculty.
c. Close the Achievement Gap – Close the achievement gap among underserved populations
As advertising and PR fields need a diverse workforce, we plan to admit students from diverse backgrounds. Each cohort will be composed of diverse race, gender, and socio economic backgrounds. On top of that, we have an ethics course that will have a component of DEI in the class content. The program will not only educate a diverse group of people, but it will also educate relevant contemporary discourse on Diversity, Equity, and Inclusion.
d. Workforce – Collaboratively address the challenges of the workforce and industry education needs of Nevada
Many professionals in the field often feel the shortcomings in the overarching perspectives during their practice such as ethical issues, public engagement, and research methods. The curriculum is designed to infuse new perspectives in their practicing PR and Advertising.
e. Research – Co-develop solutions to the critical issues facing 21st century Nevada and raise the overall research profile
The success of the program is linked to individual student success in their portfolio courses. During the entire program, students are encouraged to delve into their study subject. They will finish a project that will be beneficial to their career and critical issues related to advertising & PR in the state of Nevada.
Admission Requirements
Graduate School admission criteria: Students need to meet the requirements for a Master’s degree: completed Bachelor’s degree from a recognized institution, a minimum cumulative undergraduate GPA of 2.75, and transcripts from all post-secondary education institutions attended (see current catalog ). Program admission criteria: a minimum of two years of professional experience, letter of intent. The program does not require the GRE for admission.