University General Course Catalog 2021-2022 
    
    Jul 12, 2024  
University General Course Catalog 2021-2022 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.

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MKT 478 - Marketing Practicum

(3 units)
Marketing field projects or marketing competitions sponsored by one or more corporations in which students work on applied marketing projects or practical experiments.

Maximum units a student may earn: 9

Prerequisite(s): MKT 210 ; MKT 316 ; Business major or minor.

Grading Basis: Graded
Units of Lecture: 3
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. determine firms’ objectives.
2. develop marketing plans for different types of clients.
3. develop marketing metrics and make forecasts.


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