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Sep 07, 2024
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MKT 478 - Marketing Practicum (3 units) Marketing field projects or marketing competitions sponsored by one or more corporations in which students work on applied marketing projects or practical experiments.
Maximum units a student may earn: 9
Prerequisite(s): MKT 210 ; MKT 316 ; Business major or minor.
Grading Basis: Graded Units of Lecture: 3 Student Learning Outcomes Upon completion of this course, students will be able to: 1. determine firms’ objectives. 2. develop marketing plans for different types of clients. 3. develop marketing metrics and make forecasts.
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