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Dec 15, 2025
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University General Course Catalog 2021-2022 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.
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MKT 441 - Distribution Systems (3 units)
Theory, principles and channel implications of wholesale and retail distribution; factors affecting channels; physical distribution.
Prerequisite(s): MKT 210 ; MKT 316 .
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. describe marketing channels in terms of managing the process.
2. explain the importance of relationship, cooperation, and trust in Business-to-Business interactions.
3. evaluate the nature of channel conflict and power.
4. examine and describe the nature of communication and influence strategies in marketing channels.
Click here for course scheduling information. | Check course textbook information
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