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Jan 23, 2025
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MKT 479 - IMC Practicum (3 units)
Synthesize and expand students’ previous learning of promotion theory through development of research-based IMC campaign. This course enhances students’ analytical, creative and teamwork skills.
Prerequisite(s): MKT 316 ; MKT 400 .
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. conduct an in-depth situation analysis and formulate IMC objectives.
2. conduct communication research and develop effective media planning strategies.
3. analyze psychological characteristics of a target market and develop effective creative strategies.
4. present IMC plan in a clear and succinct manner.
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