GRC 310 - Typography II

(3 units) CO12

Builds upon Typography I. Readings focus on historical context of letter forms; studio-based projects focus on practical analysis, visual/conceptual interaction of type and image, and creative exploration of type as a formal element. Graphic Design majors or minors must earn at least a “C”; majors/minors may repeat GRC courses once.

Prerequisite(s): GRC 210 with a “C” or better; GRC 220 with a “C” or better. Corequisite(s): GRC 355.

Grading Basis: Graded
Units of Laboratory/Studio: 3
Offered: Every Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. develop critical evaluation skills and apply them to visual and verbal communication and typography problems; including the important connection between visual language and how it applies to global context.
2. examine and design complex typographic systems involving industry standard protocol and software, that lead to well-grounded and creative conclusions.
3. articulate and begin to understand the manipulation of syntax, semantics, and pragmatics in relation to typographic problems, in the larger context of ethical usage of their design work.
4. demonstrate an increased awareness of professional practice in graphic design and consider global implications and impact of their design choices and final pieces.

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